Owners of Aston Villa are in talks to rename it as Villa Park in 2019. The commercial aspect of opportunities is in “constant negotiation” as said by a source. This and sale of naming rights of the historical ground has been debatable amongst the members of AVFC. It is being argued that this is wrong as per the FFP regulations.
In the early months of the year, the Bodymoor Heath training ground was rebranded. This was the first step paving way to the changing dynamics. It was Xia who hinted to changing name of the stadium back in 2016 as it would have made Lotus Health Group firm inclusive. After the discussions, a Chinese businessman who is till date a part of Villa’s albeit with reducing roles was kept backtrack in the further course of time.